Math?

I'm getting very excited/stressed upon reading the Marketing and Sales portion of the ABC Certification course. There's so much to think about! In order to feel progressive and instead of stressing about the bigger picture, I decided to start doing a bit of condensed research (read: Googling).

We've already checked out the competition and their websites and have determined that there are about 20 planners in the greater Chicago area. Most of the more prominent ones are listed on theknot, brides.com, Chicago Wedding Services, and sites of that ilk.

Say there are 15 announcements in the Trib every Sunday. The people who can afford those announcements are definitely the sort of people who would hire a wedding consultant. And then say there are 15 more couples who want to hire a consultant and can't get into the Trib.

So. 30 x52 Sundays = 1560 couples a year getting married. And that's enough for a wedding every Saturday of the year for all of the wedding planners in the city. And that's a LOW estimate! I think those are pretty good odds for starting this business.

Now...how to reach these newly-engaged couples and convince them to hire us...I better keep reading.

But before I go.


Can I please wear this on my wedding day? (I refuse to wear white. It will wash me out...plus...who am I kidding, wearing white??)

stay fab,

carolyn