Rent the Runway is a genius idea. If you're a designer fanatic, you can rent for four to eight days all kinds of designer labels - Helmut Lange, Proenza Schouler, Badgley Mischka - basically, any designer that the girls on America's Next Top Model wouldn't be able to pronounce. And it's free to sign up!
And they have started a bridesmaid dress section. Your girls can spend a small fee (starting at 65 bucks) for a fitting and an eight day rental and voila! Done! They look gorgeous, they don't spend $200 on a dress, and they don't have to figure out what to do with it after wearing it once. Such an awesome concept.
carolyn
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